Valuation

How to put a value on a business. These lessons build the cash flow a valuation rests on, forecast it and value the years beyond the forecast, bridge from the value of the business to the value of a share, express the answer as a multiple, and finally run it backwards to read what a market price assumes.

The real example is Apple's fiscal 2025 accounts: its free cash flow to the firm rebuilt from the cash flow statement, a full discounted cash flow, its multiples, and the growth its market value implies, set beside what it has actually done. Every input that is a judgement is labelled, and the lessons show how far the answer moves with each.

5 lessons, about 2 hours 15 minutes of reading in all. Start at the top and go in order.

After this module you will be able to

The lessons

  1. Free Cash Flow to the Firm27 minHow to calculate free cash flow to the firm from operating profit, tax, capital spending and working capital, with a live calculator and Apple's accounts.
  2. Terminal Value27 minHow a DCF forecast and terminal value work, why the terminal value is most of the total, and how rate and growth move it. Live calculator.
  3. DCF Valuation28 minHow a discounted cash flow valuation works from forecast to value per share, with a live calculator, sensitivity tables and Apple's accounts.
  4. Valuation Multiples27 minHow to calculate P/E, EV/EBITDA and other valuation multiples, what growth and risk justify, and when comparisons mislead. Live calculator, Apple's figures.
  5. Reverse DCF26 minHow a reverse DCF turns a market price into the growth it assumes, with a live calculator and Apple's market value compared with its record.

Start with the first lesson